Saemaul Foundation is a non-profit organization founded by the Gyeongsangbuk-do Provincial Government of the Republic of Korea. The Provincial Government played a leading role in carrying out Saemaul Undong since its inception in 1970. The late President Park Chung-hee called for Saemaul Undong in 1970 after citing villages in Gyeongsangbuk-do province for their fundamental changes driven by village leaders and the province got its reputation for being the birthplace of Saemaul Undong ever since.